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How to make money on TikTok: 8 Strategies to use in 2024

It’s no secret that TikTok has become a powerhouse for creators looking to monetize their content. With a plethora of revenue opportunities available, it’s imperative for anyone looking to make money on the platform to stay informed on the latest strategies. From joining the TikTok Creativity Program to running ads and collaborating with other creators, the possibilities are endless. In this blog post, we will probe 8 key strategies that can help you maximize your earnings on TikTok in 2024. Whether you’re a seasoned TikTok creator or just starting out, these tips will provide you with the tools you need to succeed.

Key Takeaways:

  • TikTok offers multiple revenue streams: From joining the Creator Fund to selling digital products, there are various ways to make money on TikTok in 2024.
  • Collaborations and sponsored posts are valuable: Partnering with creators and brands for sponsored content can boost your earnings and expand your reach on TikTok.
  • Diversification is key: Consider utilizing a combination of strategies, such as affiliate marketing, TikTok Shop, and offering exclusive content, to maximize your earning potential on the platform.

Understanding TikTok Monetization

Eligibility criteria and community guidelines

You must meet certain criteria to monetize your TikTok account. As of 2024, the Creator Fund requires creators to have at least 10,000 followers and 100,000 views in the last 30 days to be eligible for earnings based on views and engagement metrics. Additionally, TikTok has community guidelines that creators must adhere to in order to participate in monetization opportunities.

Overview of TikTok monetization features

Monetization on TikTok involves various features such as joining the Creator Fund, running ads, collecting tips or donations, collaborating with other creators, affiliate marketing, selling products and merchandise, providing exclusive content, and hosting live events or workshops. These features enable creators to generate revenue through different channels on the platform, leveraging their content and audience engagement to drive income streams.

Features like the Creator Fund and TikTok ads offer direct ways to earn money, while collaborations, affiliate marketing, and selling products provide additional opportunities for creators to monetize their TikTok presence. By utilizing a combination of these features, creators can maximize their earning potential and establish sustainable revenue streams on the platform.

Leveraging Content for Revenue

Creating engaging content for profit

Now, in order to make money on TikTok, it is imperative to create engaging and helpful short videos that resonate with your target audience’s interests. With over 67% of 18-19 year olds and 56% of 20-29 year olds on TikTok, focusing on creating content that appeals to Gen Z and Millennials can significantly impact your revenue opportunities.

Partnering with brands for sponsored content

Any TikTok creator looking to monetize their content can benefit from partnering with brands for sponsored posts. Collaborating with brands allows creators to showcase products or services authentically to their audience, potentially leading to significantly higher engagement rates. Partnering with brands for sponsored content can help creators tap into new revenue streams and expand their reach within the platform.

TikTok’s E-commerce Integration

Setting up a TikTok shop

With TikTok’s integration with Shopify, brands and creators can easily set up a TikTok shop to sell products directly on the platform. This feature allows sellers to showcase their products through in-feed videos, lives, and product showcase tabs, making it convenient for users to make purchases without leaving the app. By becoming an official TikTok merchant, sellers can manage inventory, orders, and partnerships seamlessly. However, the TikTok Seller Center is currently available only in select regions, limiting its accessibility.

Promoting and selling merchandise

An imperative aspect of monetizing on TikTok is promoting and selling merchandise. This can be achieved by turning original artwork, quotes, or brand logos into merchandising opportunities. Generating revenue through selling merchandise is a tried-and-true method that aligns with the platform’s creative and engaging content. By featuring products in tutorials or alongside trends, creators can effectively drive sales and increase brand awareness.

This approach not only offers creators a way to monetize their content but also allows brands to tap into their engaged followers for potential sales. By leveraging merchandise as part of their TikTok strategy, creators can establish a direct connection with their audience and drive revenue through engaging and authentic promotional content.

Maximizing Live Features for Income

Many creators on TikTok have been leveraging the platform’s live features to increase their income. Live streaming on TikTok offers a unique opportunity to directly engage with your audience in real-time, creating a more personal connection and providing additional avenues for monetization. To learn more about maximizing your earnings through live streaming on TikTok, check out 16 Ways to Make Money on TikTok in 2024.

Earning with TikTok Live streams

Streams on TikTok allow creators to interact with their audience in real-time, providing a platform for engaging content and opportunities for monetization. Creators can earn money through virtual gifts and donations from viewers, making live streaming a lucrative feature on the platform. By creating compelling and engaging live content, creators can build a loyal following and increase their income through these interactions.

Using virtual gifts and donations

With the option to receive virtual gifts and donations from viewers during live streams, creators can further monetize their content on TikTok. Viewers can show their appreciation by sending virtual gifts, which can then be converted into actual money. This feature enhances the connection between creators and their audience, providing an additional revenue stream through the platform. A strategic approach to engaging with viewers and encouraging virtual gifts can significantly boost a creator’s earnings on TikTok.

Building a Subscription Model

Exclusive content and fan subscriptions

On TikTok, creators have the opportunity to build a subscription model by offering exclusive content to their fans in exchange for subscriptions. This strategy can be highly lucrative, especially considering that the platform recently launched the TikTok Series feature in June 2023. With the ability to create up to 80 videos, each up to 20 minutes long, creators can provide valuable educational content and behind-the-scenes access to their most loyal followers. This can be a great way to monetize your TikTok account and offer unique content that sets you apart from the competition.

Utilizing TikTok’s Series feature

One way to attract subscribers and monetize your TikTok account is by utilizing TikTok’s Series feature. With this new tool, creators can create exclusive content that lives behind a paywall, offering viewers a unique opportunity to access premium videos for a fee. By setting the price for each TikTok Series between $0.99 to $189.99, creators can generate revenue directly from their audience. This feature opens up new possibilities for monetization and allows creators to offer valuable content to their most dedicated followers, making subscriptions a key source of income.

Cultivating a Community for Growth

Nurturing a loyal following

All successful TikTok creators understand the importance of cultivating a loyal following. By consistently engaging with your audience through comments, likes, and responses, you can foster a sense of community and connection. Encourage user-generated content, host Q&A sessions, and participate in trending challenges to keep your audience coming back for more. Note, building a strong community takes time and dedication, but the rewards in terms of retention and brand loyalty are well worth the effort.

Leveraging community for brand collaborations

Any TikTok marketing strategy should include leveraging your community for brand collaborations. Collaborating with influential creators who resonate with your target audience can help amplify your brand message and reach new potential customers. Ensure that the creators you partner with align with your brand values and have an engaged following. By tapping into the power of community-driven collaborations, you can create authentic and impactful marketing campaigns that drive results.

To maximize the impact of brand collaborations, analyze data on engagement rates, follower demographics, and content performance to identify the most suitable influencers to work with. Encourage creators to integrate your products seamlessly into their content, allowing for genuine endorsements that resonate with their audience. By fostering strong relationships with influencers and leveraging the strength of your community, you can create successful collaborations that drive brand awareness and sales.

Diversifying Income Streams

Exploring affiliate marketing

Not tapping into affiliate marketing on TikTok means missing out on a significant revenue stream. With about 67% of 18-19 year olds and 56% of 20-29 year olds active on the platform, it’s a goldmine for reaching Gen Z. Any creator or business can leverage affiliate marketing by promoting products in their videos through special links or codes, earning a commission for each sale influenced. Emphasize recommending products that align with your audience’s interests to maximize your earnings potential.

Offering digital products and services

Digital products and services offer a lucrative avenue for income diversification on TikTok. Understanding the power of creating and selling digital items such as e-books, online courses, or exclusive content can significantly boost your revenue. By capitalizing on TikTok’s vast user base and engagement levels, creators and brands can establish a direct income stream by delivering valuable digital offerings. Ensure to provide high-quality content, promote it effectively, and price it competitively to attract and retain customers.

Final Words

Ultimately, TikTok has evolved into a platform ripe with revenue opportunities for creators and brands alike. By utilizing the top 15 strategies outlined in this article, from joining the TikTok Creativity Program to selling digital products, individuals can effectively monetize their TikTok presence in 2024. With the constantly evolving features like TikTok Series, virtual gifts, and live events, there are various avenues to explore to generate income on this popular social media platform. By staying informed and adapting to the changes in TikTok’s monetization landscape, creators can leverage their content and engage with their audience in new and innovative ways to make money on TikTok.


Q: What is the first step to making money on TikTok in 2024?

A: To start making money on TikTok in 2024, the first step is to join the TikTok Creativity Program or Creator Fund. This program allows popular creators to monetize their content on the platform.

Q: How can I collaborate with other creators on TikTok to make money?

A: Collaborating with other creators on TikTok can be a lucrative strategy to earn money. You can use TikTok’s Creator Marketplace to connect with influencers and run campaigns with them, ensuring your brand reaches their engaged audience effectively.

Q: What are some ways to monetize my TikTok account besides ads and collaborations?

A: Besides running ads and collaborating with other creators, you can also consider options such as affiliate marketing, selling products and merchandise, offering exclusive content, hosting live events or workshops, providing personalized shoutouts, and selling digital products. These methods offer a variety of revenue opportunities for TikTok creators.

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